Catalant adds chief product, revenue, and marketing officers as it pushes Consulting 2.0

Catalant, the Boston-based on-demand consulting marketplace, has expanded its executive team with three senior hires as it pushes a strategy it calls Consulting 2.0, according to a press release on the company's site. Mauricio Monico joins as chief product officer, alongside additions to the revenue and marketing functions.

The hires arrive as Catalant tries to reposition from a freelance-expert marketplace into what the company describes as an AI-enabled intelligent consulting platform, a pitch Forbes profiled in October 2024 under the same Consulting 2.0 banner.

Monico's mandate, per the release, is to drive the product vision for Consulting 2.0 and transform Catalant into a platform that operationalizes high-end knowledge work. His prior experience spans commerce, search, and agriculture marketplaces, an unusually broad marketplace background for a consulting-services company.

CEO Pat Petitti framed the additions in a single line in the release: "The leaders joining Catalant bring complementary strengths and a shared commitment to delivering meaningful outcomes for our clients."

The context matters. The traditional consulting industry has spent the last two years answering an awkward question, posed bluntly in a 2025 Wall Street Journal piece: consultants are paid to fix businesses, so why can't they fix their own? Headcount cuts at the Big Four, slower partner promotions, and questions about how AI tools change the economics of leveraged engagement teams have all surfaced. A separate Forbes piece in March 2026 walked enterprise buyers through how AI is reshaping what they should expect from outside advisors.

Catalant's pitch sits inside that question. The company's original model, founded by Petitti and co-founders out of Harvard Business School, matched enterprise clients with independent consultants, including ex-McKinsey, Bain, and BCG operators. Consulting 2.0 layers AI tooling on top of that network, with the argument that a marketplace plus software can deliver outcomes faster and at lower cost than a partner-led engagement team billing by the hour.

Whether that argument lands depends on execution. Hiring a CPO with marketplace pedigree rather than a consulting-firm pedigree is a tell about where the company thinks the bottleneck is: product and platform, not partner relationships.

Neither the size of the leadership round nor specifics on Catalant's current revenue, headcount, or client roster were included in the release. The company has not disclosed financials publicly. The next data point worth watching is whether Catalant pairs the leadership additions with a funding announcement or a named anchor-client case study; either would signal the platform pivot is past the slide-deck stage.